You may have noticed that the banner has changed. The original banner graphic was a placeholder that wound up remaining on the site a little longer than I had intended…
Category: Opinions
Medical News Today has an article about how pharmaceutical advertising relies on appeals to consumer’s emotions rather than on providing information…
Last September, I was in Sweden to give a presentation at Design and Emotion 2006. While shopping in a local department store, I came across a pair of pants that I liked…
The recent introduction of the iPhone has me thinking again about how Apple excels at communicating a consistent personality for each of their products…
The Christian Science Monitor has an article on recent advances in affective computing…
An article on ScienceBlog.com discusses how researchers have used a functional MRI to image the brains of shoppers while they make purchase decisions…
The New York Times has an article about how our expectations determine how happy we are…
Categories
Happy New Year from affective design!
I’d like to wish you a Happy New Year from all of us at affective design…