In Part 1 of this interview, I spoke with early Web pioneer Harry Max about how he used emotion to create the first secure online shopping experience. In Part 2 of this interview, Harry and I talk about how sensory sub-modalities influence and elicit emotion and picking the right personality for an interface in terms of power and status.
Category: Persuasion
Recently, I had the chance to talk with early Web pioneer In part 3, I talked with Dr. BJ Fogg about conducting research on persuasion and incorporating the results of that research into projects. Be sure to read part 1 and part 2 for more on persuasion and designing emotion…
In part 2 of my interview with Dr. BJ Fogg, we discuss social agents, social cues, Web 2.0, persuasion and designing for emotion. Be sure to read part 1 for more on persuasion and designing emotion…
A few weeks ago, I had the chance to speak with Dr. BJ Fogg, author of Persuasive Technology: Using Computers to Change What We Think and Do and founder of the Persuasive Technology Lab at Stanford University about persuasion, emotion and what it is that makes Web 2.0 so darned persuasive…
When it comes to communicating information in a way that resonates persuasively with people, it’s important to tailor how that information is displayed…
An article on USA Today discusses how a study in the field of neuroeconomics is offering some confirmination of recent observations by neuroscientists regarding emotion’s dominant role in the brain’s decision-making process…
Medical News Today has an article about how pharmaceutical advertising relies on appeals to consumer’s emotions rather than on providing information…
Last September, I was in Sweden to give a presentation at Design and Emotion 2006. While shopping in a local department store, I came across a pair of pants that I liked…
Creative Generalist has an interview with Jane Fulton Suri from IDEO about tapping into what she calls the “empathic economy”…
New Scientist has an article about how making complex decisions by relying on the unconscious mind results in more satisfaction…