affective design

Exploring Emotional Design

Affective Design Theory Emotional Services

LEMTool – Experiment #1

Kevin Capota, a master’s student at Twente University, is running the first experiment to test out his Layered Emotion Measurement Tool…

Pharmaceutical Advertising Relies on Emotional Appeal

Post author By Trevor Van Gorp
Post date Feb. 4, 2007
1 Comment on Pharmaceutical Advertising Relies on Emotional Appeal

Medical News Today has an article about how pharmaceutical advertising relies on appeals to consumer’s emotions rather than on providing information…

Affective Design Theory Emotion & Business Opinions

Older People Are Less Affected By Unpleasant Info?

Post author By Trevor Van Gorp
Post date Jan. 31, 2007
3 Comments on Older People Are Less Affected By Unpleasant Info?

Reuters has an article about how older people are less affected by unpleasant information. This is an interesting finding, since it has previously been found that negative, unpleasant information is more motivating and captures more attention than positive information…

Emotion & Business Emotional Products Opinions

“Affluenza” and Consumerism

Post author By Trevor Van Gorp
Post date Jan. 26, 2007
3 Comments on “Affluenza” and Consumerism

Reuters has an article about “Affluenza“; how rampant consumerism appears to be increasing the incidence of depression and mental illness all over the globe…

Emotion & Business Opinions Persuasion

Retailers Use Emotions for Persuasion

Post author By Trevor Van Gorp
Post date Jan. 23, 2007
No Comments on Retailers Use Emotions for Persuasion

Last September, I was in Sweden to give a presentation at Design and Emotion 2006. While shopping in a local department store, I came across a pair of pants that I liked…

Emotion & Business Opinions Product Personalities

The Personality of Apple’s Products

Post author By Trevor Van Gorp
Post date Jan. 16, 2007
1 Comment on The Personality of Apple’s Products

The recent introduction of the iPhone has me thinking again about how Apple excels at communicating a consistent personality for each of their products…

Emotional Products Emotional Services Opinions

One Step Closer To Emotional Machines

Post author By Trevor Van Gorp
Post date Jan. 11, 2007
No Comments on One Step Closer To Emotional Machines

The Christian Science Monitor has an article on recent advances in affective computing…

Effects of Affect Emotion & Business Opinions

Pain, Pleasure and Purchase Decisions

Post author By Trevor Van Gorp
Post date Jan. 10, 2007
No Comments on Pain, Pleasure and Purchase Decisions

An article on ScienceBlog.com discusses how researchers have used a functional MRI to image the brains of shoppers while they make purchase decisions…